In the past, alternate reality marketing has worked wonders with the found footage concept, whether it was the supposed “dead” crew members of Cannibal Holocaust and The Blair Witch Project or the “news leaks” of Cloverfield and The Devil Inside. However, the first studio film from indie horror maestro Ti West may be getting a whole new level of credentials, thanks to producer Eli Roth and investigative journalism company VICE.
The film, entitled The Sacrament, following an investigative journalism team infiltrating a suicide cult and is told through a found footage perspective. Ti West, formerly known best for The House of the Devil, The Innkeepers and V/H/S, has cast his You’re Next co-stars A.J. Bowen, Joe Swanberg, Amy Seimetz and Kate Lyn Sheil for the film. Eli Roth, who spoke to FANGORIA Magazine for his newest production, Aftershock (in theaters now), revealed that West and himself have secured VICE Magazine’s brand name and support for the docu-horror:
“With The Sacrament, Ti West brought me this idea. He was like, ‘I want to do something docu-style with VICE Magazine, but set in a Jonestown like scenario where everything starts to unravel and you see it from the inside.’ I said, ‘Oh God, I want to see that.’ He already talked to VICE and got permission to brand it as a VICE movie, so that was really, really smart.”
For fans of Ti West, The Sacrament has already begun building anticipation, having been described as “the found footage version of The Wicker Man”, despite a mixed fan reaction from his contributions in V/H/S and The ABC’s of Death. Roth, whose presence in the horror community was subdued since The Last Exorcism, is truly marking 2013 as a comeback year, having Hemlock Grove breaking records as a Netflix Original Series, releasing his first directorial feature film since Hostel: Part II with The Green Inferno, and having Aftershock, Clown, The Last Exorcism: Part II and The Sacrament all releasing this year.
To learn more about The Sacrament, you can check out Fangoria Magazine’s exclusive video chat with Eli Roth here. For updates on The Sacrament, The Green Inferno and more of Roth and West’s upcoming projects, keep your eyes peeled on Diabolique Magazine!
– By Jay Plainsafe